Axosoft are trying a little marketing experiment with their Bug Tracking product OnTime 2006.
just $5 you can get a 5 license version of their Small Team Edition of
OnTime 2006, which is available for Windows, Web and VS.NET 2003/2005.
Ordinarily the cost would be $495 and to make the experiment even
better the proceeds are all being donated to the American Red Cross.
is conducting a social marketing experiment. We are giving away 5-User
copies of OnTime 2006 Small Team Edition, a product we sell for $495
for just $5 ($1 per user!) . This offer is just available through
social marketing sites and there are no links to this page on the
Axosoft web site.
When I visited the site to get
my copy the donations to the American Red Cross stood at $4,555, which
is pretty darned impressive in itself, but if this value reaches $5000
then Axosoft will add an additional $1000 themselves.
There is a 10-license version of OnTime 2006 STE as well and the discount of $490 can also be applied to that.
will be interesting to see if this viral marketing approach is
successful and to see if it catches on anywhere else. It’s very
heartwarming to see that the proceeds of the experiment are going to