Social Bug Tracking

Published 23 February 2006 10:27 by Derek Lakin
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Axosoft are trying a little marketing experiment with their Bug Tracking product OnTime 2006.

For just $5 you can get a 5 license version of their Small Team Edition of OnTime 2006, which is available for Windows, Web and VS.NET 2003/2005. Ordinarily the cost would be $495 and to make the experiment even better the proceeds are all being donated to the American Red Cross.

Axosoft is conducting a social marketing experiment. We are giving away 5-User copies of OnTime 2006 Small Team Edition, a product we sell for $495 for just $5 ($1 per user!) . This offer is just available through social marketing sites and there are no links to this page on the Axosoft web site.

When I visited the site to get my copy the donations to the American Red Cross stood at $4,555, which is pretty darned impressive in itself, but if this value reaches $5000 then Axosoft will add an additional $1000 themselves.

There is a 10-license version of OnTime 2006 STE as well and the discount of $490 can also be applied to that.

It will be interesting to see if this viral marketing approach is successful and to see if it catches on anywhere else. It’s very heartwarming to see that the proceeds of the experiment are going to charity.

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